Whenever a new lead arrives in your sales inbox today, you just have a name, contact details and maybe a vehicle to go on. Before following up with them, imagine being able to know how many times they've visited your site, when their first visit was, every vehicle they've viewed and what their price range and other search criteria were?
Autochart's enriched lead profiles give you the opportunity to prioritise hot leads and identify upsell opportunities based on the visitor's profile before following up.
Whereas traditional lead management systems focus on new enquiries, Autochart keeps you in touch with your returning leads, i.e. those most likely to convert to paying customers! Whenever a visitor who previously submitted an enquiry on your site subsequently returns, you will be sent a notification email. This allows you to reach out to the visitor while they're in "shopping mode", strongly increasing your chance of success.
Our stats show that for every 10 NEW leads that Autochart tracks on a typical dealer website, it identifies on average 8-12 RETURNING leads over the same period. This can provide your sales team with double the amount of active leads to work with.
“We’ve worked with Autochart for a number of years now, as we immediately saw the value of the product for our more digitally-enabled clients. Operating largely in the automotive marketplace, we know that our car buyers are part of a slow and research-heavy purchase funnel, and that the better the customer profile we could arm dealers with the higher conversions to sale were going to be. We are seeing increasing numbers of clients take the product, and are getting some really positive feedback across the board.”
What challenge were you facing that led you to become an Autochart customer?
“Understanding the customer journey so we could have a more tailored follow-up with the customer post enquiry.”
What hesitations or concerns, if any, did you have before making the decision to sign up for the product?
What results did you find as a result of using Autochart, and was it worth the investment you made?
“Improved service level and enabled us to target focus model sales.”
What specific feature or benefit did you like most about the product?
“Customer journey details.”
Would you recommend Autochart to others? If so, why?
“Yes, its a great product that gives you more info on your customer that leads to delivering a better service.”
We designed Autochart to make it as easy as possible for you to track the standard automotive shopper activities: search, vehicle views, finance calculations and of course webform enquiries. To integrate Autochart into your dealer website:
We'll provide you with a snippet of code unique to your website. Copy & paste this into the head of each web page.
Add code to your web pages to track visitor actions. Check out our tech docs for more info on events you can track. If you'd prefer us to do all the code integration, we would be happy to oblige!
Log in to the Autochart portal to see the lead data being sent in real-time to Autochart.